Order Fulfillment within Retail Supply Chain

Order Fulfillment within Retail Supply Chain

What happened in retail?

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"Brick-and-mortar retailers are particularly vulnerable to the new realities"

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Traditional stores had large, expensive, and illiquid facilities as new competitive forces in the market had begun to take hold. Some stores have been possessing such facilities for a long time. They are still known and recognizable. However, brick-and-mortar retailers are particularly vulnerable to the new realities of the market [Dawes].

Brick-and-mortar is a traditional street-side business that deals with its customers face to face in an office or store that the business owns or rents. The local grocery store and the corner bank are examples of brick-and-mortar companies [Investopedia].

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